If You Haven’t Fallen Down The Rabbit Hole Of Amazon’s “Most Wished For” Section Yet, Let Me Introduce You To These 38 Products

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Did you know Amazon has a fun little section called “Most Wished For,” where you can see which products fellow shoppers are currently adding to their wishlists? From TikTok-famous beauty items to stylish fashion finds, here are some items to add to your cart (or wish list) ASAP!

1. Clinique Almost Lipstick Tinted Lip Balm in Black Honey, a cult-fave product that is 100% worth the hype. It delivers a lightweight, buildable gloss that somehow flawlessly complements every skin tone. Apply a single layer for a simple look or pack a few on if you really want your pout to POP!

gif of model applying lipstick in a close-up video
Amazon

My coworker Emma Lord had this to say: “I was very adamant about not buying this for the longest time because I am stubborn about “expensive” beauty products, but this is worth every penny and then some. It’s so lightweight and layerable, it’s foolproof to apply, and I have yet to wear a single outfit it doesn’t complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I’ve barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I’ve simply never had an issue with this magic stick.

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.”

Price: $21.25+ (available in two shades)

2. A NeeDoh “Dream Pop,” the newest sensory fidget toy from the makers of the Needoh Nice Cube but with a lot more pizzazz. Anyone who loves having the ability to *SQUEEZE* and squish something at any given moment will love finding this in their stocking. Plus, it’s super smooth and won’t pick up debris like the sticky kind do.

Hand holding a translucent purple slime toy with small bubbles inside, set against a yellow background
Hand squeezing a pink stress ball with glitter, shown near a desk. Small pink bowl-shaped holder on desk. Featured in a shopping article

Schylling is a small business that specializes in modern and retro toys, games, and sets. 

Promising review: “Great, and I love that it has a tray to sit on. I love how firm this is to squeeze, and the slow release is really relaxing. The included dish is a great touch — it keeps it clean and gives it a dedicated spot to rest.” —AZMOM

Price$8.38 (the color is either blue, pink, or purple, and gets selected for you at random)!

Check out the rest of the Needoh fidget toy options on their Amazon storefront! 

3. Eos’ Shea Butter Vanilla Cashmere body lotion if you’ve been on the hunt for a heavenly formula that delivers a punch of long-lasting hydration and a scent so divine, you can skip perfume altogether.

Person holding eos shea better 24H Moisture Body Lotion bottle
Person's leg with moisturizer on it

Promising review: “Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn’t leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing.” —Dragonheart Jo

Price: $8.98 (available in many scents and in multipacks)

4. Mielle’s (TikTok-famous) Rosemary Mint strengthening oil — this biotin-infused formula can strengthen hair, smooth split ends, and hydrate dry scalps. It promotes growth at the root and is perf for 3a–4c hair types. Oh, and reviewers swear by it for eyebrows, too!

Side-by-side comparison of reviewer's hairline before and after using after one month showing more hair at the temples
another reviewer before and after showing thin eyebrows, then thicker after using oil

According to the Cleveland Clinic, some researchers have found rosemary oil to be as effective at encouraging hair growth as Rogaine! And read more about how biotin could help with the fullness of hair at Cleveland Clinic

Promising reviews: “Legit magic in a bottle. Wish I could order this stuff by the gallon. Took a chance on this because I was desperate, having already spent so much money on luxury and drugstore products with little results. I use this as a pre-treatment on scalp and ends before I wash hair. Scalp has improved dramatically. I feel like there’s not as much breakage/fallout, and my ends are fuller. (This is after like six months, but my scalp was better immediately.)” —Claire Blanchard

I hardly write reviews.. but this one deserves to be written about!! My hair was falling out a LOT, and somehow just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week.. just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this.. hats off!!” —Dee 

Price: $9.52

5. An amazing milk frother when you wanna take your coffee game to the next level. You’ll have rich, creamy goodness for your morning fuel much faster (and cheaper) than it’d take you to drive to Starbucks.

reviewer's black handheld milk frother next to glass of frothed matcha latte
gif of anther reviewer using frother in their coffee

Don’t forget the AA batteries!

Promising review: “OMG, this milk frother makes my homemade latte taste like it was made by a barista. It was perfect. So perfect that I bought a second one for my brother who loves coffee to use. I’ve already recommended it to some coworkers. It has changed my coffee-drinking life. This comes highly recommended.” —Michelle

Price: $15.99+ (available in 44 styles/colors)

6. Cosrx’s snail mucin repairing essence because believe it or not, snails have the healing touch. Reviewers can’t stop raving about how it helps heal acne, inflammation, peeling, fine lines, and even eczema! Bonus: This refreshing formula can be used on all skin types.

The bottle with 96.3% snail secretion filtrate
A reviewer's face with red patches and inflammation
The same reviewer with clear skin

Promising review: “This product is everything everyone says it is and more. If I could recommend one product that is the key to glass skin, it would be this. It gives an immediate glow, and makes the skin look so supple and healthy. The texture wasn’t off-puting for me, but it is a bit slimy and stringy when you first pump out the product. It absorbs pretty quickly and doesn’t leave a sticky residue, and it is unscented. Can’t say enough good things about this product and the brand. You need this product in your life!” —Sarah Deeb

Price$20 

7. A set of retro-style rounded square aviator sunglasses if it’s time to diversify your accessory portfolio with some vintage flair. It never hurts to have ✨options✨ and you won’t find a better bang for your buck.

Reviewer in dark tortoise shell sunglasses with a bridge over the lenses
another reviewer in olive green and brown sunglasses

Promising review: “These sunglasses are so great, I love them. They are super lightweight, and they look amazing on. The shape and fit are perfect, and they are very comfortable. They are great because they are so inexpensive you don’t have to worry about them, but they also are well made and good quality. Highly recommend if you want a nice pair of sunglasses that don’t cost a fortune.” —Amazon Customer

Price: $12.73+ (available in 17 styles)

8. A versatile veggie chopper that’ll become your trusty kitchen sidekick thanks to its endless usefulness. Chop onions *without* a face full of tears? I’m sold.

a reviewer photo of the chopper, attachable blades and a bin filled with chopped potatoes
a reviewer using the chopper to dice an onion

Promising review: “Makes life so much easier. I can’t imagine chopping onions or bell peppers by hand anymore, and it does so much more. This requires very little effort to cut through the food and it has a generous container.” —Amazon Customer 

Price: $29.97+ (available in five sizes and four colors)

9. Catrice “Instant Awake” Under Eye Brightener to help liven up your tired eyes with a lightweight formula that delivers excellent coverage in just a few swipes. If you wanna minimize the appearance of dark circles and puffiness, look no further! 👀

The color adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: “I don’t like to wear a ton of makeup, so this is a game changer! I have hereditary under-eye bags. This goes on so easily and you only need a little dab and it makes a world of a difference! Brighter eyes, and doesn’t sit in creases. AND it’s cheap!! Can’t get much better than that! Must have!” —Cassie

Price: $6 (available in two shades)

10. Sol De Janeiro’s new Cheirosa ’76 body and hair mist for anyone who’s already low-key obsessed with the internet-famous Cheirosa ’62, which smells like bottled sunshine. This version is *perf* for the cooler season with an equally divine scent that has notes of black currant, midnight jasmine, pear nectar, and freesia. 

Check out a TikTok of the body mist in action. 

Promising review: “I was nervous to try a new scent because of the price, but I was not disappointed at all! This smells just like Tom Ford Velvet Orchid perfume. I will be alternating between 76 and 62. The 62 is my summer scent and 76 is my fall/winter scent. 🖤” —Jazmine

Price: $25 (available in seven scents) 

11. Kahi Wrinkle Bounce Hydrating Multi-Balm, a K-beauty staple that TikTok is rightfully obsessed with because it’s an all-in-one magic stick for your face, eyes, lips, and neck. This moisturizer uses collagen and salmon complex to help minimize fine lines and enhance your natural glow. One order of glass skin, comin’ right up!

Model demonstrates application of a multibalm on face
Kahi Seoul Wrinkle Bounce Multi Balm

Promising review: “Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!” —Kristy 

Price: $22.99 (available in six styles)

12. A set of the card game Taco Cat Goat Cheese Pizza when it’s time to try something new at game night. Remember those five words and when there’s a match between a card and a spoken word, players race to slap their hand on the central card pile. The last one to do so must take them all!

The game box and cards, which have cute illustrations on them
Amazon

Promising review: “My family loves playing this game. It takes a few tries to get the rhythm of the game. But my 6- and 8-year-old are pros and love teaching new friends this game. It is one of my go-to gifts for families with elementary school-age kids. The adults get very competitive too!” —M&H

Price$9.95 (also available in a holiday version)

13. Some internet-famous Mellanni sheets that’ll make it hard for you to get out of bed in the best way. It’ll also be hard to believe they don’t cost hundreds of dollars given the wonderfully soft moisture-wicking microfiber fabric.

A reviewers made bed with white sheets
another reviewer's bed made with the gray sheet set

Promising reviews: “My favorite sheets have to be Cozy Earth. But they are way too pricey for a guest bed. These sheets are just as good without the huge price tag. Side by side comparison to these vs expensive brands like Cozy Earth or Peacock Alley — these sheets are thinner and deeper, which actually fit better on our deep mattress with a 3-inch topper, these sheets are just as cool feeling as the higher-end ones when you get in bed. They wash well. Actually better than [the] Peacock Alley brand. They hardly wrinkle. And even after months of use, they are still in great shape. They haven’t started to peel yet or fray. No loose threads or tears. Great sheets!” —Susan

“I read from other reviews these sheets were soft so I wasn’t too surprised when I received them and man are they soft and so comfortable. We have Egyptian cotton sheets that were expensive and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well, he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can’t say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!” —Sheree Chrestman

Price$34.97+ for a set of queen sheets (available in sizes twin–California king, sets with deep pockets for taller mattresses, and in 45 colors/patterns)

14. And these silky satin pillowcases so your bedroom will look and feel more luxurious, not to mention you’ll sleep more comfortably too! These have a cooling effect that’s sooo soft on the skin. It also creates less friction for your hair.

A model hugging a pillow with a black satin case
gray satin pillowcases on bed pillows
Amazon

BuzzFeed Shopping editor Maitland Quitmeyer says: “This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They’re the only ones I’ll buy going forward, and I recommended them to my mom and now she’s in love with them too!”

Promising review: “My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning.” —Aaron Key

Price$9.99+ for a set of two (available in five sizes and 35 colors)

15. Illuminating nail concealer to give you the most subtle, natural look with salon manicure vibes. If you’re currently healing weak, brittle nails, these will help give ’em a soft, smooth appearance in the meantime.

reviewer's milky neutral manicure
a close up on a pink manicure

Reviewers love how buildable this polish is. Additionally, Londontown is a small business that primarily sells nail care.

Promising review: “I’m not a big review writer but I had to write one about this polish! Now, it has only been a few days, but so far, it has been the best nail polish I have ever used! I was hesitant because it’s way more than I have ever spent on nail polish. But it is so worth it. I don’t know why it seems so different but it was easy to apply and looks as good as when I get a manicure. I have never had that when I have done my own nails! So far, I am hooked!” —jenc

Price: $15+ (available in five shades)

16. A pair of crossover flared leggings, which may remind you of the Aerie version you once thought about buying. Say hello to this affordable alternative with a buttery-soft fabric that literally *hundreds* of reviewers are absolutely feral over.

reviewer in flare bubble pink leggings and pink top
close up of another reviewer in the brown leggings showing waist crossover detail

Promising review: “I want every color. These are SO [cute] and comfortable. I don’t think I’ve taken them off since I bought them. I get so many compliments. You definitely need these!!” —Darby Hayford

Price: $19.99+ (available in women’s sizes XS–XXL, four inseams, and in 27 colors)

17. pore-clearing cleansing oil for results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you’ll have no choice but to add it to your cart.

the reviewer with glowy glass skin
the sebum that came out of the reviewer's pores

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising reviews: “BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly a heaven-send. The first time I used it, it cleared a lot of my sebum and even now when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it’s amazing. You can see all the dirt that came out of my face recently in the photo [above, right].” —rexichor

“Got it because it was all over my TikTok and I wanted to try the double cleansing. And wow, I don’t regret it, it’s amazing!!!! Leaves my skin so soft and so hydrated. I use it before my water base cleanser and it has helped me reduce my breakouts. I love the texture, the smell is very subtle (you can barely smell it) and I just love it.” —Linette González

Price: $17.69

18. A portable car vacuum to eliminate all the dirt, dust, and crumbs in the backseat you’ve been trying to ~steer~ clear of. When you have a vacuum IN the car, you’ll be fresh out of excuses for avoiding the mess. Sorry/you’re welcome??

reviewer holding the portable vacuum with the cord and bag in the background
left: reviewer before photo of car backseat floor full of sand and dirt / right: after photo of it cleaned up with the vac

Promising reviews: “As a mom on the go with a toddler, I find that this is a game changer and a must-have! Between food, and/or outdoor debris during the fall and winter months, this little vacuum is super convenient and useful for a quick cleanup! I am telling all of my friends!” —LWalker74

This portable vacuum is ammmmmazing! I love all of the attachments to get the hard to reach spots! It gets the job done! TikTok made me buy it! If you are on the fence about this one… do it! Hit that ‘buy now’ button. You will not be disappointed. Never putting quarters in a timed vacuum again. There is never enough time, and you rush around trying to beat the timer. Or is that just me? Haha.” —Abigail

Price: $37.99+ (available in two styles and with or without a light)

19. The Owala Freesip with a clever built-in straw you can sip from, a wide-mouth spout for tip-back drinking, *and* an easy push button-lid to keep everything clean and free of germs while preventing leaks. After this bottle enters your orbit, you’ll be saying “Stanley who??”

water bottle with a unique FreeSip Spout for sipping or swigging, displayed with a straw and wide mouth
A water bottle with a pink lid on a tray, with a caption praising it over Stanley brand

And like all insulated bottles, it’s designed to keep cold things COLD for 24 hours. Aaaand it has a carry loop for easy toting!

Promising reviews: “This is THE water bottle you need! Stop looking for another water bottle!! This is everything you need! I’ve owned Camelback, Contigo, off-brand Hydroflask…and this is the GOAT!” —Austin Martin

“I will tell you that we own every brand of metal tumbler they make: Hydroflask, Stanley, Lululemon, Yeti, and Owala. They all do their job and keep your drinks cold for the day. BUT I was shocked to see that my daughter’s Owala that I filled on Friday was not only still cold but had ICE in it on Monday morning!! Owala for the win!!” —Loves to shop

Price: $32.99 for the 32-ounce size (also available in 16, 24, and 40-ounce sizes, and in 15 colors)

20. Essence Lash Princess Mascara adored by literally thousands of reviewers because it delivers on its promises by adding effortless volume and length to your lashes. If you’ve lost years of your life scouring the internet for the ideal mascara, your search is officially over.

Post author holding brown and black mascara near her eyes for comparison in before and after photos
Mallory Mower / BuzzFeed

My colleague Mallory Mower swears by this stuff: “This mascara was one of my first BuzzFeed shopping list impulse purchases! I was sold by all the wild customer images (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I’ve loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic.”

Promising review: “After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat [a lot]…and this stuff doesn’t budge! I love it!!” —Carrie E Weikert

Price: $4.99 (available in black or brown and in packs of three)

21. pomade hair wax stick when your sole desire is to tame flyaways, baby hairs, and cowlicks so you can achieve the slick-back look you adore so much. This residue-free formula is made for all hair types and glides on smoothly to lock strands into place for a long-lasting hold.

reviewer with a slicked back bun after using the hair wax stick
Person holding a container of SNT Hair Wax with the lid partially open

Promising review: “I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days.” —Blanca Perez

Price: $7.99 (also available in multipacks)

22. A tabletop firepit if you’re dreaming of the day when you have your own backyard and a real firepit to enjoy — until then, there’s this! It’ll make a cute centerpiece on your table and it even comes with marshmallow roasting sticks for a fun s’mores night.

It comes with a tabletop fire pit, two roasting sticks, a fire extinguisher, ceramic wool, an insulation cup, and a protective base and pad. You can use any alcohol at 70%, 91%, or 99% concentrations but the company recommends using their fireplace ethanol fuel for optimal performance!

Promising review: “We just received this product yesterday and are already obsessed with it. We put it on our dining room table and was a perfect little piece for indoor use. It comes with two s’mores sticks which we definitely plan on using as the days get warmer here. This is a perfect gift for someone who craves the outdoors but live in an apartment as it’s bringing that experience inside. Definitely recommend!!” —Lola

Price $39.99+ (available in two styles and four colors)

23. Biodance’s TikTok-beloved Bio-Collagen Real Deep Mask that’ll refresh your parched skin overnight — this will help boost elasticity, firm skin, and reduce the appearance of pores. Wake up, peel it off, and reveal your visibly tighter, smoother skin!

Promising review: “Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!” —Nala

Price: $52.67+ for a 16-pack (available in two styles and as a four-pack)

24. The cutest beginner’s crochet kit for anyone who could use a new hobby but wants to start small so they don’t get overwhelmed. This comes with everything you need to see it through *and* step-by-step video tutorials to guide you along the way.

The kit includes a yarn needle, easy peasy yarn, pre-started yarn, a crochet hook, stuffing, eyes, and video instructions. 

The Woobles is an Asian-owned small biz selling the cutest beginner crochet kits! You might recognize them from Shark Tank!

Promising review: “I have tried to learn how to crochet with YouTube in the past without success. This kit is fabulous and the online videos are excellent. The project itself was fun. The skills I learned are worth every penny I paid for this kit. I will be buying more to do myself and gift to others!!” —Katt978

Price: $34.95 (available in seven options)

25. A precious lil’ crossbody bag to expand your accessory collection without spending a fortune. This tiny cutie is affordable *and* comes in tons of colors, so you can easily match it with your favorite ‘fits. Plus, it’s got TWO exterior pockets and interior credit card slots so you can ditch your bulky wallet if you want.

reviewer wearing a white crossbody bag
close-up of another reviewer wearing a black crossbody bag

Promising review: “Perfect size to fit my iPhone Pro Max with case and still have room to spare in the same pocket, while leaving plenty of space in the front pocket for wallet, keys, small makeup, and essentials. The front pocket also has credit card spots. It is lightweight, the zipper doesn’t get stuck. Worth every penny. Will definitely buy in more colors!” —Katie Murphy

Price: $22.49+ (available in dozens of colors/styles)

26. Bubble Skincare Slam Dunk Face Moisturizer praised by reviewers for its ultra-light consistency that goes on super smooth. Wear it solo for an effortless natural glow OR use it as a base before applying the day’s makeup. And the pump dispenses the moisturizer in the shape of a tiny flower, which might be reason enough alone to add it to your cart!

Hand holding a container of Bubble Slam Dunk Hydrating Moisturizer, 1.7 fl oz, in front of green foliage
A person smiles while applying moisturizer to their cheek

Promising review: “This product is great for sensitive skin because I break out with everything but this. It is so light but extremely moisturizing. It has changed my makeup game as well!! My skin is so soft and not flaky! It is not expensive and works wonders!! It is a great product to use if you are looking for something. I also love the pump bottle!” —Jessica Cheney

Price: $14.98

27. Slow-fizzing Dreamy Lavender Calm shower steamers, which will encourage you to take a break from daily stress and descend into a real-life ~lavender haze~ while you decompress. Simply drop one in the shower and enjoy the relaxation that follows!

Body Restore is a small business that specializes in cruelty-free bath products made with natural essentials. 

Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising review: “I LOVE these shower steamers!! They smell heavenly and last through my entire shower and then some. I have them on a subscription. The scent fills my bathroom and then into my bedroom and hallway when I open the door after my shower!! I have gifted these to many friends and now they all have fallen in love with them. You won’t regret this purchase!” —KhiKhi

Price: $23.74 for a set of 15 (also available in a variety pack)

28. A brilliant colorful crystal suncatcher when you wanna make any room more enchanting. I dare you not to swoon over the iridescent sparkles dancing around the room while you sip your iced coffee and admire your amazing decor taste.

Promising review: “Sparkling and beautiful. I bought these to hang in my kitchen window, and they are perfect. The sun hits the crystals, and it creates a beautiful shine and radiance. I’ve received lots of compliments. Nice buy!” —Alicia Burciaga

Price$13.90+ (available in seven colors/styles)

29. SkinSmart Facial Cleanser Spray you’ll tell all your friends to add to *their* cart because it targets acne-causing bacteria without robbing the skin of its beloved moisture. It’s about to become your go-to beauty staple thanks to its ability to instantly refresh your skin on the spot.

SkinSmart Antimicrobial Facial Cleanser spray bottle, 8 fl. oz. Label highlights: cleans away bacteria without drying skin, invisible on skin, on-the-go spray
Side-by-side photos of a woman before and after using skincare products. The left photo shows her face with acne, and the right photo shows clearer skin

Promising review: “I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this, my skin started clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues.” —SaraSmile11

Price: $17.46

30. A Cocorrína reed diffuser set so you can fill your home with a divine aroma that’ll have all your guests asking, “What is that wonderful smell??” Not to mention that it’ll just look really darn precious on your bathroom counter or dresser.

reviewer's Cocorrina Cashmere Vanilla reed diffuser with dried flowers, showcased with its packaging box
Another reviewer holds a Cocorrín brand fragrance diffuser labeled

The set includes one fragrance diffuser glass bottle, one 6.7 fl oz mixture of essential oils combined with fragrance, one piece of real preserved baby’s breath flowers, and eight pure cotton sticks. You can adjust the amount of aroma released by adding or removing the sticks.

Promising review: “I got it for two reasons. One to add a nice fragrance to my entryway and two to add some color. This did both of those things. I received the package carefully packed and no leaks or broken flowers. The quality is great, the scent is nice and not overpowering. I want to get more for other rooms around the house.” —Dakota

Price: $19.99 (available in several scents)

31. Kitsch’s overnight heatless curls set for a quick and easy hairdo you’ll only wish you’d known about sooner. Head to bed with the curlers in and you’ll awake to a set of beautiful, bouncy curls that look like you came straight from the salon — no damaging heat tools required.

reviewer with curling rod in their hair
reviewer with thick brushed out curls

This product is designed for use on all hair types!

Kitsch is a woman-owned accessory brand that was founded in 2010. They also sell cute scrunchies, cloth face masks, satin pillowcases, and more.

Promising review: “Honestly, I was so surprised by how well this worked on my hair. The first night, I tried it on two-day hair that was completely dry, and I still woke up with curls the next morning. The following day, I tried it after washing my hair and put it in when my hair was slightly damp, and the curls the next day were so full and bouncy. The curls have lasted really well throughout the day, and I didn’t end up having a flat spot in the middle of the back from separating the two halves of hair to wrap them. Overall, this makes getting ready in the morning so much easier, and I am so glad I have a heatless option to doing my hair now.” —Megan MacGregor

Price: $15.98 

32. A Ninja Creami if scrumptious desserts might as well be your middle name and you want more of them into your life immediately. This nifty gadget allows you to create dreamy, ~creamy~ treats at home, including ice cream, sorbet, milkshakes, gelato, and more!

reviewer photo of the ninja creami on a countertop
reviewer photo of ice cream made using the creami

All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze for 24 hours. You can then opt to add in mix-ins if you’d like, place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work! 

Promising review: “This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! Easy enough to find different recipes and you can put in add-ins like chips, Reese’s peanut butter cups, fruit, etc. The plus side — you KNOW what’s in it!!” —DawnH

Price: $179.99 

33. Some cult-favorite Clean Skin Club Clean Towels with so many uses, you’ll be amazed by their versatility. Combine them with makeup remover or face wash for a gentle cleansing experience OR use ’em to dry your skin after washing. Plus, they’re soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria’s fave breeding ground.

A square shaped towel dispenser with 50 towels inside
Reviewer using a white towel to clean their face

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: “I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option.” —Sahara

Price: $17.95 for a pack of 50 (also available in larger multipacks)

34. Boldify’s hairline powder — a gunk-free, 48-hour formula for instant coverage when there’s simply no time for a salon appointment or a messy box dye situation. If you prefer to fill in thinning areas, bald patches, and widening parts, this powder has you ~covered~ for days.

Before and after image of a reviewer's hairline, showing thin/light spots then filled in with the powder
reviewer holds open Bodify hairline powder container with sponge applicator

Promising review: “My hair has always been baby-fine. As I age, it’s getting thinner. I wanted to find a product that makes it look thicker, but still looks natural, even close up. I’ve tried a couple that have been OK, but applying them is awkward and difficult. This is easy and does the job.” —Valuista

Price: $17.95 (available in two sizes and 13 shades)

35. A plaid flannel shacket that can be styled in so many ways, meaning you’ll get money’s worth several times over. Wear it as a button-down on chilly autumn days or style it on top of your favorite tank or tee for a more casual ‘fit!

reviewer in black top, which is worn under the yellow flannel shacket
Another reviewer in pink plaid flannel shacket

Promising review: “I loved this flannel! It is such great material and kept me warm without being too thick. It is so easy to dress it up and dress it down. Will be wearing a lot this fall!” —Amazon Customer

Price: $36.99+ (available in women’s sizes XS–XXL and 27 colors)

36. Color Wow Dream Coat Supernatural Spray when you wanna walk around with an invisible hair shield that protects your beloved blowout. It’ll keep unwanted moisture away so you can live that frizz-free life. Bonus: The waterproof coating can last up to 72 hours or through 2–3 washes!

Reviewer with straight frizz-free blown out hair
Reviewer holding metallic bottle

Check out a TikTok of the Color Wow Dream Coat Supernatural Spray in action. 

Promising review: “I rarely — I don’t think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair, and it performed above and beyond my expectations. I’m not a fan of the price, but I’ll keep buying it because it’s worth it. I highly recommend this product!” —CheckFirstWithAmazon

Price: $28 (also available in a smaller size)

Psst — you can also get this in an “extra strength” version and a curly hair version! 

37. Self-heating soothing foot masks to give your feet the royal treatment after hours of walking, running, or simply existing. They’re made with Epsom salts, lavender, and peppermint to help soothe tired, achy feet.

Small pouch with two foot masks in it
Feet propped up with two metallic foot masks on them
Emma Lord / BuzzFeed

BuzzFeed Shopping writer Emma Lord says: “I’m a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn’t quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they’re usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!”

Promising review: “Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!” —KS2018

Price: $11.97 for three pairs

38. A set of slide-out cabinet organizers — it’ll help you take charge of the cluttered situation under your sinks. These trusty organizers will help you use the space available to get organized ASAP!

reviewer showing two white organizers under sink cabinet holding various toiletries
another reviewer pulling out the bottom drawer of their organizer to reveal hair supplies, which is stored in a cabinet

Promising review: “My bathroom cabinets were getting out of hand with baskets and clutter and I regularly couldn’t find what I needed…. so I bought these lovelies! And now it’s perfectly organized! The drawers slide smoothly and I can reach everything conveniently. The item is actually sturdier than I expected for it being plastic. I filled mine up and it doesn’t wiggle or anything when you slide out the drawers. I think they are great!” —Amazon Customer

Price: $39.99 for a set of two (also available individually)

Reviews in this post have been edited for length and/or clarity. 

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